About Us

In 1975, Ken Feifer established a small business in Pleasanton California called Feifers. He specialized in paint, wallpaper and framing. Annette Torres, the current owner of Feifers, began to work for Ken in 1990 as an interior designer. Her previous experience helped contribute to new and broader projects at Feifers. Annette enjoyed collaborating with Ken by introducing a larger line of services by discovering new lines of furniture. In 1993, Ken made the decision to retire and move to southern California. Annette saw this as an excellent opportunity. She purchased Feifers from Ken and began to pursue her dream as a small business owner. Annette expanded Feifers by offering several interior design services including in-home consultations and sales in furniture, accessories, lighting, art, flooring and window coverings. This was an exciting time for Annette while she began to build relationships with her new clients

Feifers has remained a successful small business for 48 years. Its dedicated team of employees immerse themselves in the interior design industry and are passionate about using their knowledge and experience to serve their clients. Feifers continues to adapt to a growing industry while keeping its focus on the individual client by providing personal service, resources, and the best selection of quality goods in the industry.

Community Support

When you support our small business, you are helping our local company stay profitable, which in turn encourages growth within our communities and stimulates our local economies. Your support not only keeps local businesses booming, but also creates and sustains jobs while keeping the area vibrant.

Excellent, personalized customer service

As a small business, we treasure the relationships we have with all of our clients. We want every client to have a positive experience. You can expect to get friendly, personal and more readily available service with expert advice when compared to big box stores. A great majority of our business is from referrals and returning clients. You can trust us to get the job done right the first time which in turn translates into several dollars saved.

Innovation and Competition

As a small business, we are continuously working on adding new products to spark healthy competition with our larger competitors. We have the freedom to not only offer the most popular products, but to fill smaller niches with custom, one of a kind unique products. We sell quality, small batch products that are made in America by expert craftsmen.